Within the received common sense of Marxian critical theory “commodity fetishism” has often remained uninterrogated, seeping into the lingua franca as if both speaker and receiver have a shared understanding of the concept. When the concept is interrogated, commentary has often spiraled out in a wide array of directions: from etymological genealogies and protoanthropological theories of fetish worship to various blends of Freud and Marx found in psychoanalytic Marxism, sexual fetishes, gender fetishes, racial fetishes, or generalized indictments of the “fetishization of X” (wherein X can stand for any number of things from bodies, consumer goods, ideological mystifications, celebrity culture, media representations, pet ownership, or whatever else happens to exist in capitalist society).1It would be impossible to provide a full bibliography of these associational spirals, but Emily Apter and William Pietz’s 1993 collection Fetishism as Cultural Discourse provides a number of essays that cross these different interpretations. See J. Lorand Matory for perhaps the most recent attempt to locate Marx (and Freud) within a lineage of Eurocentric protoanthropology. See Robert Miklitsch for an essay on the body, consumerism, and the fetish. See Slavoj Zizek’s seminal work for an attempt to blend Marx and Lacan. Emily Apter and William Pietz, Fetishism as Cultural Discourse (London: Cornell University Press, 1993); J. Lorand Matory, The Fetish Revisited, Marx, Freud, and The Gods Black People Make (London: Duke University Press, 2018), https://doi.org/10.1215/9781478002437; Robert Miklitsch, “The Commodity-Body-Sign: Toward a General Economy of ‘Commodity Fetishism,’” in Cultural Critique, no. 33(1996): 5–40, https://doi.org/10.2307/1354386; Slavoj Zizek, The Sublime Object of Ideology (London: Verso, 1989). Even in its more Marxist variant, analysis often swerves into the metaphorics of “the fetish” as a process of masking real social relations that take place behind the curtain of the hidden abode (culminating in David Harvey’s rather unfortunate phrase, the “fetish mask”).2David Harvey, A Companion to Marx’s Capital, Volume 1, (London: Verso, 2010). In these renderings, fetishism often comes with an implicit value judgment, wherein the accusation of “fetishism” is considered a dangerous, if not slightly embarrassing, fixation. At best you’re an idiot that’s been duped by a party mask.
Against the background din of variegated usages of the concept we find Chris O’Kane’s first book, Social Constitution and Fetishistic Domination in Marx, Lukács, Adorno and Lefebvre. This study joins a number of recent publications—like Beverley Best’s, The Automatic Fetish and Clara Ramas San Miguel’s, Inverted World: Fetish and Mystification in Marx’s Critique of Political Economy—that force us to revaluate taken for granted theoretical terrain while turning over something new in the process.3Beverley Best, The Automatic Fetish: The Law of Value in Marx’s Capital (London: Verso, 2024); Clara Ramas San Miguel, Inverted World: Fetish and Mystification in Marx’s Critique of Political Economy, trans. Michael Gonzalez (Leiden: Brill, 2026), https://doi.org/10.1163/9789004758391. Best’s book takes us through a step by step conceptual exploration of Capital, Volume Three, foregrounding a perceptual physics that arises from the seeming automaticity of capital’s valorization. Ramas San Miguel’s incisive study is more philosophical in orientation: considering Marx in the lineage of Hegel and Kant, Ramas San Miguel draws a fine distinction between fetishism as a mode of inversion and mystification as a process that obscures social relations all together.4Ramas San Miguel, Inverted World, 36. In this reconstruction, fetishism and mystification describe two types of the necessary form of appearance that map the systematic misrecognition of capital’s processes by bourgeois political economy. O’Kane’s text, on the other hand, does something very different. It has two major arguments. The first inhabits a similar problem space as Best and Ramas Sam Miguel, providing us with a reinterpretation of Marx’s concept of fetishism in the context of “value form theory” and reinscribing the concept into the very constitution of capitalist society.5Read O’Kane’s recent “Toward a Critical Materialist Analysis of Capital’s Translations” for an emplotment of various turns in the interpretations of Marx along with differing translations of Marx’s work. Although the term “value form theory” remains contentious, we can nonetheless locate the popularity of this way of reading Marx in the anglophone world to the beginning of the 2010s with the translation of Heinrich’s introduction to Capital, Viewpoint’s debates surrounding the term, and, particularly, the early editions of Endnotes. Likewise, O’Kane’s wordpress, Reification of Persons and Personification of Things, has been a touchstone for many of us trying to grasp the theoretical consequences of value form theory. O’Kane mentions this early 2010s context in the acknowledgements of the book and it is not incidental he wrote the PhD dissertation that would be the genesis of where his ideas emerge during that period. Ingo Elbe, “Between Marx, Marxism and Marxisms – Ways of Reading Marx’s Theory,” Viewpoint Magazine, October 21, 2013, https://viewpointmag.com/2013/10/21/between-marx-marxism-and-marxisms-ways-of-reading-marxs-theory/; Endnotes, “Communisation and The Value Form” in Endnotes 2: Misery and the Value Form (Glasgow: Bell & Bain Ltd., 2010), 68–105, available at https://files.libcom.org/files/Endnotes%202.pdf; Michael Heinrich, An Introduction to the Three Volumes of Karl Marx’s Capital, trans. Alexander Locascio (New York: Monthly Review Press, 2012), available at https://files.libcom.org/files/2024-02/An%20Introduction%20to%20the%20Three%20Volumes%20of%20Karl%20Marx’s%20Capital%20–%20Heinrich,%20Michael%20–%202013.pdf; Chris O’Kane,
Towards a Critical Materialist Analysis of Capital’s Translations,” JHI Blog (blog), June 8, 2026, https://www.jhiblog.org/2026/06/08/towards-a-critical-materialist-analysis-of-capitals-translations/; Chris O’Kane, “A Guide to Value-Form Theory,” reificationofpersonsandpersonificationofthings, January 9, 2021, https://reificationofpersonsandpersonificationofthings.wordpress.com/2021/01/09/a-guide-to-value-form-theory/. Second, it reinterprets a lineage running through Georg Lukács, Theodor Adorno, and Henri Lefebvre to show the metamorphoses of Marx’s theory of fetishistic domination as it travels through the traditions of critical theory.